Lily Arkwright has put together a guide revealing the most popular time to propose

Based in Manchester, Lily Arkwright is a sustainable and ethical luxury online jeweller offering lab-grown moissanite, diamonds, coloured gemstone engagement rings, wedding bands and jewellery in a variety of 18K white, yellow, rose gold and platinum. With weddings back in full swing this year, Lily Arkwright has put together a guide revealing the most popular times to propose.

Festive proposals are the most popular with many rings purchased in the Black Friday sales. Just like weddings, proposals are immensely popular as the sun begins to shine in the UK and as more people prepare for romantic holidays. Lily Arkwright sees sales rise by 38 per cent in April as couples prepare for springtime proposals. This continues into the summer months as July proves to be a favoured month for engagement ring shopping.

Surprisingly millennials no longer see Valentine's Day, the day of love, as an ideal time to propose. With no spike in engagement ring sales in February in recent years, Valentine's Day has quickly become an unpopular time of year for engagements, according to Lily Arkwright. Since launching in 2015, Lily Arkwright shares that sales of engagement rings typically rise in October. The retailer regularly has customers proposing on festive pre-Christmas holidays with popular destinations, including New York and European Christmas markets.

To find out more, visit www.lilyarkwright.com