The 1st May sees Jo Malone London launch its latest limited edition collection. Inspired by nostalgic scenes and marmalade dreams The Marmalade Collection features five charming new fragrances - Tangy Rhubarb, Rose Blush, Orange Peel, Elderflower Cordial, and Blackberry & Bay.
Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.
"Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime."
- Celine Roux, Global Head of Fragrance
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